Coro Realty Advisors Partners with Retail Veteran for New Division

Atlanta (August 30, 2018) — t h o u g h t w e l l, a new division of Coro Realty Advisors headed by retail veteran Kristi Rooks, is aiming to help real estate developers and owners deliver trophy assets through creative design, unique merchandising, strong branding and storytelling.

t h o u g h t w e l l builds on the trend of experiential real estate, which continues to drive much of today’s development. It combines Rooks’ passion for well-designed, meaningful places with her experiences as an urban planner, developer and real estate manager for Fortune 500 companies.

t h o u g h t w e l l brings a holistic vision to the real estate industry by working with developers during project design and by identifying the distinct submarket trends. It brings in retailers that fit a specific profile, and leverages marketing and social media to generate project “buzz.”

“I believe strongly in the power of place,” Rooks said. “A well-thought-out project with the right tenant mix will drive traffic, command higher rents and create amazing assets. My experience allows me to look at a project from a variety of different angles.”

One of those angles is to think about a project from the patrons’ perspective and to execute a strategic merchandising plan focused on the right uses for each property. This proactive approach means t h o u g h t w e l l is the antithesis of building out a raw space, putting a “For Lease” sign in the window and waiting for the phone to ring.

“We take a proactive approach to leasing,” Rooks said.“The intent is to target the right tenants that add to the overall experience at a property and create a strong sense of place. That means taking a hard look at voids in the neighborhood and identifying tenants that can best fill those voids.”

t h o u g h t w e l l has notched several successes, including working with the Prestwick Companies on the 82-acre Riverview Landing on the Chattahoochee River; partnering with RD Management, owners of the Ellis Hotel, on the development around the Peachtree Center MARTA Station and working with TriBridge Residential and Coro Realty Advisors on the trendy Inman Quarter in Inman Park.

Rooks worked for several years in economic development with Central Atlanta Progress, and transitioned to WRS, where she worked on the redevelopment of Underground Atlanta. She served as the director of real estate for The Sembler Company, and has managed real estate  or The Home Depot and Kohls. Most recently, she was co-founder of Revel.

t h o u g h t w e l l is a strategic partner of Coro Realty Advisors, one of Southeastern US’ premier real estate investment and management companies.

“Coro is excited to expand our in-town portfolio under Kristi’s guidance,” said Robert Fransen, Coro’s President and Managing Partner. “Her experience and informed point of view brings a fresh perspective to how we approach our retail spaces and how we serve our tenants and their patrons.”

About t h o u g h t w e l l.
t h o u g h t w e l l is a full-service real estate agency based in Atlanta, GA. It believes in the power of compelling places that contribute to both community and the market. Working with real estate developers and owners, t h o u g h t w e l l takes a holistic approach that starts with designing a place’s vision, creating a strategy to curate a unique tenant mix and sharing the story.

These places generate traffic, command higher rents and create trophy assets. For more information, visit

About Coro Realty Advisors
Coro Realty Advisors, LLC was founded in 1997 and is synonymous in Atlanta and the Southeast with intelligent real estate development and investment. With a commitment to smart growth, the urban landscape, innovation, and the latest in building trends and technology, Coro continues to demonstrate its leadership in the market with the successful execution of quality developments. The firm provides Asset Management, Property Management and Investment Services for a myriad of residential and commercial properties throughout the Southeastern United States. For more information, visit
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